Personalised content discovery for publishers

Turn your archive into a more personal experience.

Help readers discover the stories most relevant to them while gaining first-party insight into what your audience actually cares about.

Works with your existing content and links readers back to your publication.

Reader journey Live experience

Two quick questions

A better way into your coverage.

01 What are you interested in? →
02 What best describes you? →
Publisher insight Readers select intent before they discover their next story.

A clearer route through your content

Useful for readers. Valuable for publishers.

Content Discovery creates a lightweight, personalised route through the stories you already publish — and makes reader intent visible along the way.

1

Understand the reader

Two lightweight questions capture what a reader is looking for and the perspective they bring.

2

Discover relevant content

The experience searches and ranks existing publisher content, then explains why each recommendation fits.

3

Learn what audiences want

Publisher insights show selected interests, engagement and potential opportunities in your coverage.

The reader experience

Let’s put it in a reader’s hands.

This is the real embeddable experience, running against the demo publication. Choose a reader scenario to see how different intent produces a different reading list.

Try the guide below

Find your next story

Open the green button in the corner, answer two questions and see the actual recommendations, explanations and article links.

The publisher value

More than search. A better understanding of demand.

Personalisation

Give readers a more relevant route through existing coverage without rebuilding your website.

Archive discovery

Resurface useful older stories that ordinary navigation may bury beneath the latest publish date.

First-party intent

See the topics and perspectives readers actively select, without requiring a reader account.

Editorial insight

Spot high-interest themes where your available coverage may be thinner than reader demand.

Lightweight integration

Add a focused experience without replacing your CMS, changing your publication or redesigning your site.

Grounded recommendations

Every recommendation links to a real article and explains its relevance using the reader’s answers.

Audience intelligence preview

See what your readers are telling you.

A publisher-scoped dashboard turns discovery activity into clear signals for editorial and audience teams.

Publisher insights · Northstar JournalSample data
Widget opens1,248
Searches completed862
Article clicks418
Click-through rate14.8%

Top reader interests

Potential content gap

Strong interest in sustainability, with fewer available recommendations in the selected range.

A practical difference

From finding a page to finding a reason to read.

Without content discovery

  • Reader searches manually or browses categories.
  • Relevant archive content is easy to miss.
  • Publisher sees page-level engagement, but limited explicit intent.

With Content Discovery

  • Reader provides intent and receives personalised stories.
  • Each recommendation explains why it matters.
  • Publisher sees selected interests, engagement and possible content gaps.

Works with your existing content

No migration. No CMS replacement.

Content Discovery connects to your existing publisher API or content source, normalises the content internally and links every recommendation back to the real article. Your CMS remains the source of truth.

<!-- one lightweight embed -->
<script
  src="https://product-domain.example/widget.js"
  data-publisher="publisher-id"
  defer>
</script>
Reader-friendly

No account required. Sessions are non-identifying.

Publisher-controlled

Credentials stay server-side and origins are approved per publisher.

Trustworthy by design

AI is optional, content remains the source of truth and a reliable fallback remains available.

Technical details for implementation teams
Framework-agnostic embedShadow DOM isolationPublisher content connectionsServer-side credentialsOptional AI layerTenant-scoped analyticsApproved-origin controlsProduction health and readiness checks

Ready for a closer look?

See it with your content.

Bring one publication, one content source and the audience question you most want to understand.

Connect your content API